This is the forward… Many years ago, when I was a very small boy, I went to a department store in my home town of Portland, Oregon and visited the toy section; at Christmastime. And there I saw a gentleman, and I do mean gentleman, dressed in a very expensive suit, demonstrating the “Magic Wonder…
This is the forward…
Many years ago, when I was a very small boy, I went to a department store in my home town of Portland, Oregon and visited the toy section; at Christmastime. And there I saw a gentleman, and I do mean gentleman, dressed in a very expensive suit, demonstrating the “Magic Wonder Mouse.” The next year, in that same store I saw a younger man doing the pitch with equal enthusiasm. The effect was simple: a little white mouse that jumped over his hand and ran up and down his sleeve, turned over, did a flip-flop; all apparently under it’s own power. Then, using the same “magic gimmick”, the man made a cigarette rise out of a pack and a shiny quarter jump out of a water glass when he snapped his fingers.
I later saw a gentleman performing this miracle in the doorway of a store in Tacoma, Washington, again to the enthusiastic response of the crowd of passersby that quickly gathered. He sold the mouse literally as fast as he could pass them out after making his presentation and asking each person for .25C or .50C, whatever it was in those days. It wasn’t more than .50c, but that was many years ago. In these days we sell them for $1.00 each.
When I later began touring the country with my own full illusion show the “mouse pitch” became a standard part of my routine, just before intermission. And through the years I have sold literally hundreds of thousands of those little plastic creatures around the globe.
This pitch has always held a great deal of fascination for me, for several reasons.
Number one: a gross of Wonder Mice (144) fits in a very small package and takes up very little space.
Number two: once the presentation, or “pitch” is in your mind and memorized verbatim, you can go anywhere in America or for that fact, anywhere in the world and sell the Wonder Mouse and put cash in your pocket.
Number three: the mouse is a very high-profit item. As of this writing (1985) a gross of mice sells at wholesale for about $20.00.
As an example, let’s say you live in a small town in the Midwest. You see an ad in your local paper for an upcoming flea market r community bazaar.