About Us
We are located in beautiful downtown Daytona Beach, Florida, only 50 yards from the picturesque Halifax River. We own a two-story building, which was built in 1928 and is recognized as a historic building in our town. The downstairs of our shop has literally thousands of magical items for sale. We have, in the rear of the shop, our offices and shipping department. Upstairs, on the second floor, we have a finishing shop, a sewing shop, and storage areas.
We have a machine shop at a secret location where many of our metal items and coin tricks are manufactured. We have two woodworking facilities–one in Edgewater, Florida, and one in Holly Hill, Florida.
Wholesale Magic Catalog
We have a printed wholesale catalog available for $10.00 if needed. We will credit your first order. Our catalog is copyrighted. Reproduction of any part is strictly prohibited. The cartoon characters used in the printed catalog are the exclusive property of Daytona Magic, Inc., Harry Allen, and Becky Cook.
Who We Sell Wholesale To
WE SELL WHOLESALE ONLY TO LEGITIMATE MAGIC SHOPS, PITCHMEN, MAIL ORDER FIRMS CONVENTION DEALERS, TEACHERS OF MAGIC ETC. YOU MUST BUY IN WHOLESALE QUANTITIES TO RECEIVE WHOLESALE PRICES.
Our Policies
We manufacture and wholesale hundreds of our own items to leading magic shops around the world. The workmanship of all our products is always guaranteed. We will gladly replace any defective item. Our return policy prohibits you from sending anything without authorization. Call (386) 252-6767 for return authorization. Prices sometimes change. We will make every effort to adhere to the prices in this catalog. However, the prices are subject to change without notice.
If we are out of an item and expect it in shortly, we will charge you for the item and send it to you freight prepaid when it arrives at our shop. If we feel that the item will not be in for a while, we will back order the item without charging you. When it comes in, we will send it and charge you for the item. If you prepay for an item and we do not have it in stock or expect it in the near future, we will issue a credit good on anything else. If you want a refund for an item under this circumstance, just send back the credit and a short note.
We send 98% of our orders out the same day. Sometimes we are at the mercy of the law of supply and demand when we back order an item. We accept most credit cards including the following: Visa, Master Card, American Express, Diners and Discover. We extend credit only to Wholesale Accounts that have established themselves with us. If you are in Florida, with your first order, you must send us a copy of your tax certificate and business license.
Minimum Wholesale Quantities
If an item retails for under $25.00 you must buy 12. $25.00 to $100.00 you must buy 6. Over $100 you must buy 3.

Any small object such as a coin, billiard ball, egg, key, etc. can be made to vanish in this ...

One of the finest, most colorful and beautiful effects on the magical market, it can be used at ...

This beautiful wooden effect is made right here in Daytona Beach. It is made from solid oak ...

This beautiful wooden effect is made right here in Daytona Beach. It is made from solid oak ...

The magician tells his audience that he would like to take them “BEHIND THE STAGE” ...

It has been done again. A good prop has been made into a great prop with a number of ...

For over half a century great magicians have made reputations with the illusion of sawing a ...

by IRV COOK We have had the coin tricks Scotch and Soda and Gin and Tonic for many years now. ...

The magician displays a mystical washer, which he claims can wash his socks without water or ...

This wand, is perfectly balanced and is a fantastic addition to any act, espicially if you work ...

This unique, easy to do effect is wonderful for either small group shows or restaurant workers. ...

With this wand you will add a dramatic touch to any performance. What is more dramatic than ...