About Us
We are located in beautiful downtown Daytona Beach, Florida, only 50 yards from the picturesque Halifax River. We own a two-story building, which was built in 1928 and is recognized as a historic building in our town. The downstairs of our shop has literally thousands of magical items for sale. We have, in the rear of the shop, our offices and shipping department. Upstairs, on the second floor, we have a finishing shop, a sewing shop, and storage areas.
We have a machine shop at a secret location where many of our metal items and coin tricks are manufactured. We have two woodworking facilities–one in Edgewater, Florida, and one in Holly Hill, Florida.
Wholesale Magic Catalog
We have a printed wholesale catalog available for $10.00 if needed. We will credit your first order. Our catalog is copyrighted. Reproduction of any part is strictly prohibited. The cartoon characters used in the printed catalog are the exclusive property of Daytona Magic, Inc., Harry Allen, and Becky Cook.
Who We Sell Wholesale To
WE SELL WHOLESALE ONLY TO LEGITIMATE MAGIC SHOPS, PITCHMEN, MAIL ORDER FIRMS CONVENTION DEALERS, TEACHERS OF MAGIC ETC. YOU MUST BUY IN WHOLESALE QUANTITIES TO RECEIVE WHOLESALE PRICES.
Our Policies
We manufacture and wholesale hundreds of our own items to leading magic shops around the world. The workmanship of all our products is always guaranteed. We will gladly replace any defective item. Our return policy prohibits you from sending anything without authorization. Call (386) 252-6767 for return authorization. Prices sometimes change. We will make every effort to adhere to the prices in this catalog. However, the prices are subject to change without notice.
If we are out of an item and expect it in shortly, we will charge you for the item and send it to you freight prepaid when it arrives at our shop. If we feel that the item will not be in for a while, we will back order the item without charging you. When it comes in, we will send it and charge you for the item. If you prepay for an item and we do not have it in stock or expect it in the near future, we will issue a credit good on anything else. If you want a refund for an item under this circumstance, just send back the credit and a short note.
We send 98% of our orders out the same day. Sometimes we are at the mercy of the law of supply and demand when we back order an item. We accept most credit cards including the following: Visa, Master Card, American Express, Diners and Discover. We extend credit only to Wholesale Accounts that have established themselves with us. If you are in Florida, with your first order, you must send us a copy of your tax certificate and business license.
Minimum Wholesale Quantities
If an item retails for under $25.00 you must buy 12. $25.00 to $100.00 you must buy 6. Over $100 you must buy 3.

An unbelievable visual effect… performed close up and surrounded in full view. Eight ...

The sucker trick to end all sucker tricks! A blank deck of cards is shown, and spectator is ...

The magician vanishes four miniature silks. He then pours clear liquid from a teakettle into ...

The magician vanishes four miniature silks. He then pours clear liquid from a teakettle into ...

Houdini walked through a brick wall and David Copperfield through the Great Wall of China and ...

A wooden box is shown to the audience. Both the lid and bottom of the box have six holes. One ...

Magician walks on stage with a regular looking book in his hand. He opens it and draws a ...

There are dozens of excellent effects that you can perform with our clear plastic bottomless ...

An attractive small box with solid sides, top and bottom. One or two doves are placed into the ...

This is one of the funniest comic props since the breakaway wand! Imagine handing a spectator a ...

You can do three different effects with this trick based on Bob McAllister’s Molly ...

Every now and then we see a trick that truly needs improvement. We have completely improved in ...