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Help Save Magic Inc.

“The Times They Are a-Changin’”. Bob Dylan wrote those words back in 1964, but 56 years later in 2020, it seems to resonate so much more than ever before. It’s no secret that the magic business has seen massive changes in just the last 10 years, and one of the saddest changes is the closing…

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Help Save Magic Inc.

“The Times They Are a-Changin’”. Bob Dylan wrote those words back in 1964, but 56 years later in 2020, it seems to resonate so much more than ever before. It’s no secret that the magic business has seen massive changes in just the last 10 years, and one of the saddest changes is the closing of brick-and-mortar magic shops. Many of the older magic shops were hanging on by a thread already and when Covid-19 struck earlier this year, it dealt a death blow to many of those dealers. One such magic shop is currently trying to beat back the grim reaper and we want you to help!

When the Ireland Magic Co. opened it’s doors almost 100 years ago, Jay Marshall set a standard for many magic shops to follow. You know Ireland Magic Co. best by the name it chose in the 1960s when it went through a re-branding and became known the world over as “Magic Inc.” I remember spending many hours with Jay at magic conventions all over the country. Laughing and talking shop and swapping jokes. I cherish those memories. When Jay passed away in 2005, his family stepped in and helped keep his memory alive by ensuring that this Chicago based magic institution would live on.

With the events of this past year, it’s getting harder and harder for them to do that and so they have asked for help from us, the magic community, to keep Jay’s dream alive. They have started a Go Fund Me campaign trying to raise $50,000 to keep the magic flowing through Chicago and the world for many years to come.

Now, I know what you’re thinking, why should I care? In an increasingly difficult marketplace, the loss of a competitor would be welcome. “Survival of the fittest”. “Business is business” right? Wrong! The selling of magic tricks is not just ANY business, and it’s members are not actually viewed as “the competition”. We’re all members of an exclusive fraternity that dates back hundreds of years, and recently it’s membership is dwindling.

In the spirit of this season of giving, I would like to ask you to join me in donating $100 to Magic Inc. It’s a small price to pay to keep an actual brick-and-mortar shop’s doors open. Now, if you can’t afford $100 in these uncertain times, I understand, but please give what you can. You can donate to them by following this link.

https://www.gofundme.com/f/help-save-magic-inc

I know that Magic Inc. thanks you for your support, and I want to thank you for helping to keep magic and wonder alive and well. We all need it now more than ever!

Magically Yours,

Harry Allen

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