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Happy Birthday To Us!

     It’s hard to believe it, but 54 years ago, Daytona Magic got it’s start up north when my business partner (Now retired) Irv decided to get into the magic retail business. Not long after, I strolled into his shop when I was a kid and asked “When’s the magic show?” What did I know?…

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Happy Birthday To Us!

     It’s hard to believe it, but 54 years ago, Daytona Magic got it’s start up north when my business partner (Now retired) Irv decided to get into the magic retail business. Not long after, I strolled into his shop when I was a kid and asked “When’s the magic show?” What did I know? I was 9 years old! He looked at me and said “You got any money?” Irv knew my father and said that if I told him where I was, I could stay in the magic shop that day and help him put some magic away. He gave me a dollar coke and a slice of pizza for lunch! This “Magic” thing looked like it was pretty cool! So, the next weekend, I showed up at the magic shop with a brown paper bag, dressed, ready for work. Irv looked at me and said “What are YOU doing here?” I said “I’m here for my job!”. Irv was taken aback and laughing said “I never said you had a job here!” But he saw that it meant a lot to me so he handed me a broom and told me that it was only for this one day and that I did NOT work for him. 54 years later, here we are!

     When I was 19 years old, Irv told me to give him a dollar bill and shake his hand. I was confused but I did it, and that’s when he told me “Congratulations, you just bought half of the magic business! If you ever decide to sell it back to me, I’ll give you DOUBLE what you paid for it!” And just like that, I was a business owner! It was 1976 and Irv wanted to move his family to a warmer climate due to health concerns for he and his wife. I still remember traveling the highways and byways of this great nation with him in the Daytona Magic van going from convention to convention and also stopping by local magic clubs to do lectures. Halcyon days.

     In 2001, after years of going to other people’s conventions, we decided to have one of our very own. We thought we knew what worked and what didn’t. By this time, we had been business for 35 years and had built a good reputation. What could go wrong? Well, we all found out on September 11th. Our convention was scheduled for that same week! We knew that the old show biz maxim “The show must go on” was right. We made arrangements to have all of our talent brought in on trains or other means of travel other than flying. We also understood if they had to cancel on us. No one did and indeed the show went on! Since then, we have had 19 amazing conventions with some of the biggest names in magic in attendance.

     Daytona Magic is known the world over as one of THE “go to” places if you are looking for something in the world of magic. We have provided magic and props for everyone from David Copperfield,  Penn & Teller and more, to the novice  who is just starting out on this amazing journey called “magic”. Magic has given me everything. It gave me a best friend and mentor, it gave me a purpose, it gave me a career, but best of all, it gave me each and everyone one of you. Our loyal customers and our friends. I know that things have been difficult lately and it seems like there is no end in sight. Well, let me tell you this, Because of Daytona Magic, I have been able to travel the entire globe and see many amazing things. But the one thing that has always amazed me more than anything, is the resiliency of the human spirit. We’ll get through this moment in time together.

     54 years in business. At times it seems like a lifetime ago, other times, it seems like it was only yesterday! Thanks for being a part of the magic with us!

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